My latest project is called Goja- /ˈd͡ʒoja/ which means Joyful in Esperanto.
The illustrated website aims to create a deeper understanding of sustainable fashion practices. Based on Brismar’s seven types of sustainable practice, the project introduces 7 Illustrated personas that contribute to sustainable fashion in different ways. The website also offers a database that familiarizes the audience with various fashion brands and services that match the user’s sustainable personality type.
The goal is to minimize the value-action gap that is present between what people believe in and what people do in terms of sustainable fashion.
This Is My Story
People call me Mahtab. It means Moonlight in Farsi. I'm a designer based in Toronto, Ontario.
In the midst of looking for new ways to express my ideas, I have gained specialization in graphic design, Illustration, and art direction. I like to use my vivid imagination to reach practical solutions.
After obtaining my Bachelor's degree in Industrial Design, I decided to pursue my love for fashion and started studying Fashion Communication at Ryerson University.
Here you can discover my portfolio, as well as my tiny blog where I post about design and fashion.
Oh, and here's my resume. In case you'd want to take a look.