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Visual Design
Typography & Layouts:
Editorial layouts, booklets and type experiments. I treat type as the voice of a piece, how it sounds before anyone reads a word.
Gen Z Slang Exploration
Gen Z Slang Exploraiton
Fashion Booklet Design for Balmain
Illustrations
Fashion illustration, personas and watercolour. This is where I work out character, mood and attitude.
Art Direction
Concepts, accessories and campaigns directed from the idea through the styling to the frame. I studied fashion communication, and the skill here is building a world a viewer believes in.
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